Branding & design

Digital strategy

Copywriting & Storytelling

about this project

Preparing parents for surgery as a nurse practititioner on every pre-call, parents and caregivers would give their top questions. After, they all expressed not knowing what else they should be asking. After 9 years of the same conversations, I put together a comprehensive list of questions for ANY pediatric healthcare setting so parents and caregivers feel empowered to make  educated decisions

We used all forms of social media to meet the audience in their most comfortable locations, and talked in their own language.

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